Lateral Sparks, the weekly quiz from YourStory, exams your area information, enterprise acumen, and lateral considering expertise (see the earlier version right here). On this sixtieth version of the quiz, we current points tackled by real-life entrepreneurs of their startup journeys.
What would you do in the event you have been of their sneakers? On the finish of the quiz, you’ll discover out what the entrepreneurs and innovators themselves really did. Would you do issues in another way?
Try YourStory’s E book Assessment part as nicely, with takeaways from over 340 titles on creativity and entrepreneurship, and our weekend PhotoSparks part on creativity within the arts.
Q1: Ecommerce drivers
Properly-designed and environment friendly websites or apps are key for guaranteeing a clean ecommerce expertise. Frictionless fee and responsive customer support are additionally vital e-retail enablers. What’s one other rising development driving ecommerce as of late?
Q2: Water high quality
Significantly within the post-pandemic period, issues about meals and water security have skyrocketed all over the world. Giant water bottles, cans and cannisters are usually utilized in residential and workplace settings. How can know-how help in guaranteeing good high quality of water and water containers?
Q3: Engagement channels
The pandemic has accelerated the ecommerce route for a lot of manufacturers, and even develop into the only channel for a lot of D2C (direct-to-consumer) manufacturers. However it’s nonetheless vital for manufacturers to interact prospects by way of each bodily and digital channels the place doable–why so, and the way can this be achieved?
This fall: Mobility options
Electrical autos (EVs) are rising as a viable mobility resolution for four-wheeler and two-wheeler mass-market customers. Nonetheless, an efficient EV resolution is about greater than the automobile itself–what else should fall in place for mass adoption?
Q5: HR effectivity
Hiring new staff is usually a time-consuming course of, significantly as a result of repetitive nature of many duties which might be executed manually. How can know-how assist HR managers develop into extra environment friendly?
Congratulations on having come this far! However there’s extra to return – solutions to those 5 questions (beneath), in addition to hyperlinks to articles with extra particulars on the entrepreneurs’ options. Completely satisfied studying, comfortable studying–and comfortable creating!
A1: Ecommerce drivers
“Content material pushed ecommerce is the quickest rising phase of on-line gross sales throughout Asia,” observes William Bao Bean, Managing Director Orbit Startups and Normal Associate SOSV.
“Customers love watching video content material earlier than making transactions. That’s why content-led commerce is the way forward for ecommerce,” provides Saurabh Singh, Co-founder, Flickstree. Learn extra right here about how the startup makes use of the ability of AI to create compelling branded video content material at scale.
A2: Water high quality
Chennai-based BookWater has developed an IoT-powered platform for quality-based water evaluation. It permits customers to scan the QR code on a water cannister and get all related particulars in regards to the high quality of water it holds.
It additionally information the variety of instances the can has been recycled. “Sensors put in within the station will not permit any water to be crammed into the cans if there may be any sort of contamination,” says Sameer Bharat Ram, Co-founder, BookWater. Learn extra right here about its water options right here.
A3: Engagement channels
“Prospects have extra handy channels out there to them now. As a model, you need to be the place the shopper is and never count on them to return to the doorstep,” advises Armaan Sood, Founder, Sleepy Owl Espresso.
“Each channel powers the opposite channel. It’s vital to concentrate on the entire enterprise quite than only one medium. If you’re actually omnichannel, you’ll be able to perhaps purchase a buyer within the retailer and ensure he outlets on-line in a seamless course of,” provides Vedang Patel, Co-founder, The Souled Retailer. Learn extra about D2C omnichannel methods right here.
A4: Mobility options
“EV mass adoption shouldn’t be a product story however an ecosystem story,” explains Peeyush Asati, Cofounder and CEO of deeptech EV options firm Vecmocon.
“Robustness, reliability, and repair are on the core of this story,” he provides. EV ecosystems embody stations for charging or battery swaps. Learn extra right here about Vecmocon, which has raised $5.2M in funding from Tiger International and Blume Ventures.
A5: HR effectivity
“By automating the recruitment course of, expertise managers can spend extra time analysing the candidates’ knowledge and discovering folks with the requisite expertise,” explains Yogita Tulsiani, Director, IXCEED.
She urges expertise managers to undertake an automatic method for environment friendly hiring. “Embedding know-how instruments can change repetitive mundane duties with out losing precious time and expertise on guide execution,” she provides. Learn extra about bettering HR technique right here.
YourStory has additionally printed the pocketbook ‘Proverbs and Quotes for Entrepreneurs: A World of Inspiration for Startups’ as a artistic and motivational information for innovators (downloadable as apps right here: Apple, Android).
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