“Delivering worthwhile development in Europe is essential to unlocking our Full Potential, and I’m thrilled so as to add a pacesetter with Lorenzo’s deep expertise in activewear and retail to our international Champion group,” stated Vanessa LeFebvre, president, International Activewear. “Lorenzo has a protracted historical past of main high-performing groups and constructing consumer-led product and advertising and marketing methods. I stay up for working with him as we encourage customers all over the world to find out, ‘what do you Champion?’”
HanesBrands has appointed Lorenzo Moretti as president of Champion Europe, with a concentrate on driving development by delivering modern merchandise. Moretti brings in depth expertise within the activewear class, client items, advertising and marketing, e-commerce, and retail, having beforehand held senior management positions at Dr Martens, Workplace Holdings, Nike, Hole, and Tesco.
Moretti brings in depth expertise within the activewear class, client items, advertising and marketing, e-commerce and retail. He joins HanesBrands from Dr Martens – Airwair Worldwide Ltd, the place he was EMEA president, delivering important income and earnings development whereas increasing in new and present markets. Moretti led the overhaul of the corporate’s product and advertising and marketing technique with a concentrate on the patron.
Previous to becoming a member of Martens in 2020, Moretti served as chief govt officer at Workplace Holdings, Ltd, the UK-based vogue retailer. Earlier in his profession, Moretti held senior management positions at Nike, the place he was accountable for the corporate’s European soccer technique and improvement and the corporate’s European direct-to-consumer enterprise. Moretti additionally held senior management positions at Hole and Tesco, the corporate stated in a press launch.
“Champion is an iconic model with a document of innovation and magnificence, and I’m thrilled to assist unlock the large potential of this model in Europe,” Moretti stated. “I stay up for working with the passionate Champion Europe group as we take the model to the subsequent degree.”
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